The heel counter (the rigid area at the heel of many types of footwear) is arguably the most important part of sheepskin ugg boots. It provides support and aligns the foot so that the wearer can remain comfortable.
Euram Ugg’s new countered heels undergo heat treatment, where the heel board is heated to nearly 200 degrees Celsius then cooled quickly, “freezing” it into a contoured shape that fits naturally around the heel of your foot.
The new heels not only retain their shape for much longer, but look much better!